Vector vs pixels: what changes when you convert SVG to JPG
An SVG file describes shapes with math: lines, curves and fills. It can be scaled to any size without losing sharpness. A JPG is a fixed grid of pixels.
During conversion, FileKiwi draws the SVG once at the width you pick and saves those pixels. After that, the JPG cannot be enlarged without going soft, so choose the largest width you will realistically need.
| Where it will be used | Suggested width |
|---|---|
| Social media post | 1080 to 2048 px |
| Presentation slide | 1920 px |
| Website banner | 1920 to 2560 px |
| A4 print | 2480 to 4096 px |
SVG to JPG or SVG to PNG?
Choose JPG when the image will sit on a white page, go into an email, or be uploaded somewhere that only takes JPG. For colorful illustrations with gradients, JPG also gives smaller files.
Choose PNG when you need a transparent background, for example a logo placed on a colored banner or over a video. The SVG to PNG converter handles that. PNG also keeps flat colors and hairline strokes perfectly crisp.
A quick rule of thumb: if the spot where the image goes has a plain white background, JPG is fine. If it is colored, a photo, or may switch to dark mode, pick PNG.
Tips for a clean result
- Fonts: if text looks wrong, the SVG may use a font that is not installed on your device. Convert text to outlines in your design app before exporting.
- Linked images: pictures referenced from outside the SVG file may not appear. Embed them in the SVG first.
- Quality: use 90% or more for logos, because hard edges show compression artifacts sooner than photos do.
- File size: if the JPG is too heavy for an upload, run it through Compress JPG rather than shrinking the width a lot.